Back to basics: international SEO
By Let’s face it, not every business will need to think about international SEO. Restaurants, barbers, and coffee shops probably won’t ever have to worry about whether their site is set…
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Back to basics: competitor analysis
By In this edition of ‘back to basics’ I’ll be writing about how small companies in a local area such as Leeds can perform a competitor analysis for the benefit of…
What companies need to do before May 2018
By Now more than ever cyber security is becoming a pivotal part of how companies operate on the internet. From May 25 2018 a General Data Protection Regulation (GDPR) law shall…
Back to basics: all about landing pages
By It goes without saying that ensuring that copywriting standards are maintained throughout a website is key to adhering to Google’s quality guidelines. There’s no doubt that landing page copy can…