 
		Why Long-Term Tactical SEO Strategy Still Wins
Over the past 20+ years or so that I’ve been working in SEO, I’ve seen SEO evolve through countless algorithm updates, shifting user behaviours, and waves of new technologies. From…
Search Engine Optimisation (an acronym of SEO) is a marketing specialism which focuses on the optimisation of websites for search engines. There are hundreds if not thousands of search engines on the internet; however in recent years the main search engine which most people use in the UK is Google at around 90% market share.
 
		Over the past 20+ years or so that I’ve been working in SEO, I’ve seen SEO evolve through countless algorithm updates, shifting user behaviours, and waves of new technologies. From…
 
		Internal links are crucial for your website’s organic search performance. By adding internal links, Google can find your posts and pages through crawling and indexing. In fact, if you create…
 
		When your website has a high bounce rate, it can be tough to think of a solution. It can be especially difficult if you’ve put a lot of effort into…
 
		Good pagespeed is an important factor in a well-running website. It improves usability for human visitors, who can move around your site more quickly, improving retention rates and ensuring more…