Back to basics: international SEO
By Let’s face it, not every business will need to think about international SEO. Restaurants, barbers, and coffee shops probably won’t ever have to worry about whether their site is set…
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Back to basics: competitor analysis
By In this edition of ‘back to basics’ I’ll be writing about how small companies in a local area such as Leeds can perform a competitor analysis for the benefit of…
Back to basics: all about landing pages
By It goes without saying that ensuring that copywriting standards are maintained throughout a website is key to adhering to Google’s quality guidelines. There’s no doubt that landing page copy can…
Back to basics: keyword research
By There’s nothing quite like sitting down with a local business and showing them around the basics of SEO. A couple of years ago I took part in the Google Garage…